On Doug’s first trip to visit Campbell’s Mexican production facilities during his tenure as the new CEO, he held a large group meeting with employees. In his earnest but brash way, he pressed them to engage in candid dialogue with him. It didn’t go well. The employees were visibly uncomfortable and it was clear that they felt the forum was disrespectful. Doug later learned that the employees thought it was inappropriate to speak so openly to leadership in a group setting. He apologized to the local management and acknowledged his lack of understanding. It was an early — and humbling — lesson in the importance of cultural fluency.